ABOUT US
Reimagining the way we shop through native retail
Crate and Barrel
Salt Mill
Crate and Barrel
Cookware Set
Phaidon Books
Cook Books
Our story
Minoan founder Marc Hostovsky is fond of saying “The best product experiences don’t happen on shelves or screens, they happen in real life.” It's also the reason he founded Minoan. After years spent working in the online retail industry at Jet.com and Walmart, he realized that the most meaningful connections between people and products occur experientially. For Marc, discovering a chic portable speaker at an Airbnb was the inspiration for creating a native retail platform that makes it easy for Airbnb hosts to create inspired spaces that their guests can truly connect with. As Minoan grows, so does its potential to marry screens with the present moment so we can fully immerse ourselves in the places and things that we love.
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What is native retail?
First there was brick and mortar. Then came eCommerce. The next frontier in shopping? Minoan imagines a native retail experience that is entrenched in experience: discovering a couch you adore at an Airbnb, or a mattress you want to sleep on at home while staying at a boutique hotel. The ability to truly try before you buy in a real world setting makes the connection between people and products so much stronger and more authentic. By enabling guests to purchase those products in native settings, Minoan fosters a stronger bond with brands, ultimately putting their products in more people’s hands.
Anthropologie
Side Table
Our team
We're a team of retail geeks and technologists who are inspired by beautiful, well-curated spaces and obsessed with boutique hospitality experiences. Our team comes from companies like Google, Uber, Walmart, and Zillow and our investors have backed companies like Etsy, Facebook, Warby Parker, and Harry's. We love dry humor, bad puns, going to conferences, meeting our members, and playing virtual games of Jeopardy.
